Founded in 1985, Kyle & Associates was created to help companies, both inside and outside of the travel industry, with their marketing programs. Specializing in three key areas: cruise and tourism marketing, meeting and incentive sales, and logistic/fullfillment marketing and sales, Kyle & Associates has helped develop and improve numerous companies over the years.

The company was formed by Bill Kyle with the aim of helping startup cruiselines create and implement a successful marketing strategy. Prior to the creation of Kyle & Associates, Bill had been the Senior Vice President of Marketing and Sales for Sitmar Cruises. In 1985 Bill decided to use his expertise and industry knowledge to help other travel companies. As a consultant, he has been part of the startup team of three cruiselines. He has worked on projects for a long list of well-known companies in travel, including American Express, Marriott, American Airlines, Royal Caribbean Cruise Lines, Singapore Tourist Promotion Board, Provinces of Alberta and Newfoundland/Labrador, Pacific Asia Tourist Association.