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Founded
in 1985, Kyle & Associates was created to help companies, both
inside and outside of the travel industry, with their marketing programs.
Specializing in three key areas: cruise and tourism marketing, meeting
and incentive sales, and lB2Bt marketing and sales, Kyle & Associates
has helped develop and improve the sales performance of numerous companies
over the years.
The company
was formed by Bill Kyle with the aim of helping startup cruiselines
create and implement a successful marketing strategy. Prior to the
creation of Kyle & Associates, Bill had been the Senior Vice
President of Marketing and Sales for Sitmar Cruises. In 1985 Bill
decided to use his expertise and industry knowledge to help other
companies. As a consultant, he has been part of the startup team
of three cruiselines, and has worked on projects for a long list
of well-known companies in travel, including American Express, Marriott,
American Airlines, Royal Caribbean Cruise Lines, Singapore Tourist
Promotion Board, Provinces of Alberta and Newfoundland/Labrador,
Pacific Asia Tourist Association.
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